'The Devil Made Them Do It': If that's too obscure a reference in your internal TV memory bank, then you may see not how the logo for the latest thing, Flip, the pocket camcorder, is a close relative to the graphic for "The Flip Wilson Show" that ran from 1970 to 1974. For you not versed in comedy lore, the late Clerow "Flip" Wilson coined a number of catchphrases in the pre-disco 70s.
Ya wonder if some suit was asked for a few more tweaks during the final stages of the logo design, and declined while thinking to him/herself "what you see is what you get."
Then again, if Fred Astaire can sell Dirt Devils, or Audrey Hepburn push Gap maybe Flip's most remembered character, Geraldine Jones, can pitch Flip and its HD capabilities. It could remind everyone just where the geek term WYSIWYG came from.
Above: Flip, "Flip" and Flip.
Below: Flip and Jones