Downtown residents median age of 33 have a median annual income hovering at $86,000, according to the study introduced by DCBID CEO Carol Schatz touting downtown as a “vibrant, diverse community."
The results are complied from over 11,000 online-only questionnaires, a survey introduced by a campaign stating participation could help entice new businesses interested in moving to downtown; specifically Trader Joe’s.
The outreach, described by DCBID as “extensive," collected information from downtown residents, "employees, visitors, and those attending cultural arts and sports events."
Non-residents participated more than Downtowners.
Of the 11,323 responding to the survey, 4,464 lived downtown. That residental headcount matches new residents who moved in Downtown's historic district in the last decade. 4,500 new residents moved within 2nd, 9th, Hill and Los Angeles, according to blogdowntown’s census crunching.
The money question was about grocery stores. The study found that 76% of Downtown residents shopped at Ralphs and 74% at Traders Joe’s. 92% of Downtown residents said they were "highly likely to shop in a Downtown Trader Joe’s should one locate here."
All around, those surveyed totaled to 39% being Downtown Los Angeles residents, 55% living within Los Angeles County, 5% as residents outside L.A. County, and a small splinter listed as “international residents.”
For the record, 43% of residents own a pet. 28% are dog owners and 17% are cat lovers.
Downtown Los Angeles Demographic Study [view]
ADD NOTE: Under "Methodology," the study says respondents were limited to those with access to the Internet and "subject to some sample bias" since it focuses on "likely Downtown consumers."